Question 1

How is keyword difficulty calculated?

Accepted Answer

We score each keyword 0-100 using a weighted blend of factors: word count (head terms score high), character length, presence of commercial-intent tokens (buy, cheap, price, deal), brand-like short tokens, question/comparison modifiers (which reduce difficulty), and intent prefix words (best, top). Each factor adds or subtracts points; the final score is clamped to 1-100.

Question 2

What do the categories Easy / Medium / Hard / Very Hard mean?

Accepted Answer

Easy (<30) — a new site can rank with on-page SEO. Medium (30-54) — needs solid content + basic links. Hard (55-74) — needs established authority and consistent link building. Very Hard (75+) — dominated by major brands; new sites should target longer-tail variants instead.

Question 3

What is the opportunity score?

Accepted Answer

Opportunity = (100 - difficulty) — adjusted for commercial intent. A keyword with low difficulty and high commercial intent has a high opportunity score (high ROI). Use it to prioritize which keywords to target first.

Question 4

What extra features does this tool have compared to others?

Accepted Answer

(1) Difficulty score 0-100. (2) Difficulty factor breakdown (word count, commercial intent, brand, modifiers). (3) Recommendation engine (target/avoid/long-tail variant). (4) Bulk keyword analysis. (5) Sort by difficulty. (6) Difficulty categories (Easy/Medium/Hard/Very Hard). (7) Opportunity score. (8) Export as CSV. (9) History (localStorage, last 20). (10) Shareable URL.

Question 5

Is my data sent anywhere?

Accepted Answer

No. All difficulty calculations run locally. History is stored in localStorage on this device only.

Keyword Difficulty Estimator

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